Value

There are very few original ideas.

Much of what is communicated, written, taught or expressed has been adopted from elsewhere.

A concept on its own is usually just a recycled idea. Take for example, training.

Strength and conditioning principles have been well established for many years. Most exercise scientists, physiologists and coaches now consider these common knowledge. So called “groundbreaking training techniques” are usually fads, with the fundamental basics remaining the centerpiece of any good physical practice.

The ideas are the same. The concepts are consistent. Although this doesn’t mean they are not worth practising – rather the opposite.

But for something to be original and therefore of perceived value, it needs to include these foundational concepts, as well as context.

Context is what makes something unique and helps to individuate ideas.

It includes the environment, the delivery, and the intent; as well as “the space” and the people present within it. This is where magic occurs. Many of us have experienced this training in group settings.

While sound ideas and concepts may make up a bulk of a practice such as training, these will never be as powerful without the influence of context.

This does not only apply to what happens in a gym however. Consider that this formula may be a way to determine perceived value elsewhere. In written form:

Concept x Context = Value

Reworded: much of what is worth doing (value) is a product of both a strong idea (concept), and a supportive environment (context).

Understand what is necessary to sustainably engage and experience the value of a practice.